Zero to One

An operating system will not be built by the next Bill Gates. A search engine will not be created by the next Larry Page or Sergey Brin. If these figures are being copied, lessons are not being learned from them. It is easier to replicate an existing model than to innovate: what is already known can only take the world from 1 to n, expanding upon something familiar. True innovation moves from 0 to 1. This book is about how such a breakthrough can be achieved.